Presenting a Unified Front. I won’t offer a lesson in branding here, but I would like to share the marketing and branding efforts of one of our clients as an example of presenting a unified front to the world. Click here for the full story.
February 28, 2012
Branding your voice, being easily heard, and building your network. Clinton and I ventured off to Bonnyville, Alberta to facilitate a Mobile Strategy Workshop sponsored by Alberta’s Lakeland, Bonnyville and District Chamber of Commerce and the Northern Alberta Development Council.
- Branding your voice – defining the image you need
- Being easily heard – determining what mobile platforms to use
- Building your network – managing, monitoring and measuring the results
October 25, 2011
Finding Your Brand's Authentic Voice. I just participated in a webinar hosted by Sustainable Travel International titled ‘Finding your voice: Creating Strong Bonds with Customers via Social Media’. This webinar really hit home on some of the do’s and don’ts of social media and focused on how to create more engaging conversations with your customers using facebook. Click here for the full story.
September 30, 2011
The Power of Word of Mouth. Jessica and I lived with a local family for a week in a small Garifuna beach village called Nueva Armenia in Northern Honduras. On our visit we had the privilege of meeting Chi Chi, a respected business owner and legendary host in the community. Her welcoming persona and love for her community made her the go to person for organizing tourism experiences in the community and surrounding area. Click here for the full story.
June 2, 2011
Does the picture make the story, or does the story make the picture? Take a look at the picture of the Cree Elder below. It’s a beautiful photograph, and you can tell from the woman’s face that she is full of character and has many stories she could share, but one picture doesn’t tell it all. Click here for the full story.
May 24, 2011