Monday, February 13, 2017

FAM Tours: Creating International Awareness

Written by Amanda Huculak, Project Manager with CES

I just recently returned from a FAM Trip to Eastern India to learn more about the local tourism industry and get a feel for what the destination has to offer. FAM Trips or “familiarization” tours are experiences designed for Travel Agents and Tour Operators to have an opportunity to experience a variety of tour products, accommodations and to have a chance to personally meet with the owners and staff at each place they visit. It is also a great opportunity for local tourism businesses to showcase their products in order to attract new business on the international scale.

The event I attended was called Destination East and the program included a 2 day Symposium in Kolkata where we had one-on-one meetings between ‘Buyers’ and ‘Sellers’ and presentations on what Eastern India has to offer as a region. After the Symposium, the international delegates split into smaller groups to experience tourism products offered throughout the region. This included visiting a variety of accommodations, participating in tour activities, and having a chance to meet the owners and local operators at networking dinners and receptions.

As a Tour Operator/Agent you learn so much about the region and are able to sell the experiences better to your clients since you have personally been there and experienced it yourself.

As an individual business, these opportunities create great exposure and are essential for growing your business and creating more awareness for your tourism products and services. 

Where to start?
  1. Contact your regional Destination Marketing Organization to find out if they are planning any FAM Tours.
  2. Offer individual FAM Tours to Travel Agents and International Tour Operators that you already have established relationships with.
  3. Contact funders to find out if they offer incentive programs and support for FAM Tours.
  4. Work with your community, local businesses, and regional DMO’s to find out if you can work together to create a regional FAM Tour or Symposium to bring more international awareness.

If you are interested in learning more about FAM Tours and their benefits to you, contact CES for a free consultation at or at 1-877-444-5550.

Monday, January 16, 2017

Clinton Belcher Celebrating 20 Years with Canadian Ecotourism Services

Canadian Ecotourism Services, also known as CES, is celebrating their 20th Anniversary this year! We thought that this would be a great opportunity to hear from Clinton Belcher, the owner and CEO of the company, to learn more about the evolution and growth of CES throughout the years.

January 2017 Interview with Clinton Belcher, owner/CEO of CES

Question 1: A 20 Year Anniversary for CES can’t have you not reflect on the evolution and growth throughout the years… let’s travel back a bit and touch upon what inspired you to create CES?

Answer 1: Jerry Maguire – haha – Well, I would have to say that it’s the deepest desire to honestly make a difference and change people’s lives and make a positive impact. The projects are done in a very personal and human way that was extremely meaningful for our clients and helpful for myself.

Question 2: How was it like in the beginning years? Do you recall your first client?

Answer 2: In the beginning there was a lot of learning and a lot of challenges in understanding the culture and learning how to try to take mainstream ideas and methodologies and employ them in the communities. I spent a massive amount of energy creating community based and grassroots solutions and coming up with ways of making it work – instead of using off the shelf solutions.

A lot of thought and time was put into using solutions that would benefit communities and be useful at the community level…which ultimately as a business owner, made it not profitable.  For me it was passion over profit, to do the right thing first, then the money would come.

My first client was Vernon Tuesday from Big Grassy First Nation.  Vernon taught me a lot of cultural values that impacted the way I did business and we ended up having a personal relationship for a good 15 years before he passed away.

Vernon ended up coming to our Christmas parties, he became part of our family. He always kept me in check of doing what’s right for the communities first. He taught me the real meaning of integrity and trust. He really taught me those two things. He also was the one that got me down the path of coaching and advising.

He also exposed the challenges that communities have with bureaucracy and trying to meld into mainstream businesses and how to develop businesses that work with the mainstream business world.

Question 3: Being involved in the business of travel, I’m sure you had some great opportunities and have visited some incredible places through CES. What is a unique travel experience that really stands out for you?

Answer 3: It was Easter Island and working with the Rapa Nui because that was my first international exposure and recognizing the similarities and values of Indigenous people. And second to that was going back to South Africa and working from where I came with indigenous people.

Question 4: I’m sure that things have evolved a lot throughout the years. Describe how the company has changed throughout the years, and if there was a particular change that really stands out.

Answer 4: I would say the biggest change we had was doing things our way with the best interests and learning about the people we work with.  When we first started, we had to fit in the mould of funding and what was traditionally done, both as trainers and consultants. What I found now is that we really developed these systems that are indigenous and we continue to build them and we continue to learn from them and it’s all because we worked for the communities and with the communities and not for the bureaucracy. 

Question 5: Now back to you – how have you changed throughout the past 20 years?

Answer 5: I think that I’ve become a better listener and I’ve learned how to adapt, and I welcome change. I think I see more opportunities when there are challenges. I thrive on solving and providing and coming up with solutions that will work and ultimately make a difference. I thrive on challenges and the stress that comes with these projects as crazy as it sounds.

My best moments are when things are challenging and stressful. I don’t know why but that is who I am, which never allows me to be complacent, which leads to always adapting and challenging ourselves. We then become better for solving problems.

Question 6: I’m sure you have many… What was one of your most memorable experiences with a client?

Answer 6: I would say one of my most memorable experiences has been working with Titus Shecapio in the Cree Nation of Mistissini. It was over a 12 year relationship of coaching and training him and watching him develop and turn into a community champion and now a leader in the community.  He started from a frontline position and working with him and watching him grow and seeing the results… it’s been amazing to be part of.

Working with the community of Mistissini in general has been amazing.  From their Chief, to working with Conrad now – it’s been my most memorable client and experience working with them. We have a unique relationship – they believe in letting us do what we do, and they believe in what they were hoping to achieve. As a result we got great things accomplished.

One of the unique things about some of the clients we have, is that we develop this trust and friendship and we don’t forget the balance of life. But when it comes to the tasks and the work we’re held accountable. When you can have both of those things, that makes life good. There is a natural balance of work and play.

Question 7: Your Staff – in 20 years, I’m sure you’ve worked with a variety of different and interesting people. Can you share one of your favourite memories working with your team or is there anything you would like to reflect on?

Answer 7: My favourite experience was and is the way our team worked and how we took every project like it was our own. It made me proud to see how everyone took it on as their own business. And further to that, I’ve admired the way that each team member has grown and built their capacity and has added value to their own personal lives while accomplishing great projects.

I never had employees, I’ve had team members and we are all on equal playing fields. I always respect what my team brings to the table. And I’ll always stand up for my team.

Question 8: Is there any particular moment that made you proud of what you created over the past 20 years?

Answer 8: I would say, that it’s our use of technology and cultural tradition. I think that this is something that I’m proud of – such as our AIM (Authentic Indigenous Moments) project, it’s revolutionary.  We’re always trying to up the game.

Question 9: 20 Years in Business is a huge accomplishment – what was the key to CES’s success?

Answer 9: I would say it’s the human element and humanity – that’s the key to our success. If you do everything with a little humility and humanity, I believe that is what has kept us going and is truly my drive. It’s humanity always remembering it’s not just a project, there’s always people behind everything we do – remember we are all just people, we need to be treated with respect the same way, and we all deserve to have a good life. With humanity and humility – profit has never been my driver, it’s the human element. If you do those things right, the profit will come.

Question 10: What does the future have in store for CES?

Answer 10: I think that we are going to have an impact on a wider reach and I think that it will be National and or International, and that’s by using our methodologies and our system and certainly the word of mouth. I believe we will set a bar for other consultants and firms to work towards for helping indigenous communities prosper.

I think now after 20 years, I really recognize how important our work is. I love coaching and I love advising and being in a mentorship role – I’m really enjoying giving back that way. I feel like it’s philanthropy in a sense, we help communities with incentives to get started, but it’s developing a relationship to help reach goals – I don’t even see it as work.  It’s just what I should be doing.

Every person that comes into my life provides me with a value. I feel that I want to do more and return something to them because of what they have provided me with.

Stay tuned for some more announcements, stories, and new programs for 2017! For more on CES visit us at  

Tuesday, December 20, 2016

Happy Holidays from the CES Team!

Thank you to all of our clients, partners and friends for a great year! Looking forward to what will come in the New Year!

We wish you all a safe, healthy, and happy Holiday Season!

From the CES Team!

Thursday, November 24, 2016

What Makes a Good Tour Guide: The Art of Guiding

Peru Trekking Adventure - Salkantay Trail
I’ve had the privilege of being able to do a lot of travel in my life and have learned that nothing beats the knowledge of local guides. But what makes a good tour guide? What type of skills and training are required? And how do you make someone have an unforgettable experience?

I recently returned from leading a group of people to Peru and we had the most amazing tour guides for each of our experiences – this inspired me to write this blog. What made these guides stand out was first and foremost their passion for sharing their culture and history with all of us. This quality is not something you can learn in a training course. You have to have the desire to share information about your culture and to create excitement and understanding with your guests.

One of our guides that was with our group leading a 7 day trek to Machu Picchu set the tone by doing an introduction about the culture and the history of the region we were about to hike through in such an engaging way. His passion was evident. He spoke slowly with a lot of emotion making all of us instantly engaged in what he had to say.  During the tour he would find special places for us to gather to hear stories, and he allowed time for intimate ceremonies at significant sites during our trek. The trek itself and environment was amazing, but what made the journey special was our guides.  So that demonstrates that passion is a major quality in what makes a tour guide great.

If you are a tour guide it is essential to be able to tell engaging stories. You can just list facts about a place, but you will lose people’s attention span fast. Being a Tour Guide is all about being able to deliver a great story. We had another incredible guide in Peru that had an amazing ability to tell a great story. We were on a boat tour with about 1 hour to our next destination and he had all of us sitting in anticipation of what he had to say next. He was so interesting and incorporated historical facts with great storytelling. He made the 1 hour ride seem like no time at all.

Guided Tour of Machu Picchu

You also need to pay attention to your group’s behaviour and be able to judge the type of personalities and group dynamics.  In other words, you have to feel the vibe of the group and adapt accordingly. Guides will be asked all sorts of questions and will have to deal with a variety of different personalities. This will be a true test of character and your ability to adapt is critical.  Since we had a group of 10 people in our trek, we had varying personalities and levels of fitness so our guides did an amazing job managing our group’s dynamics.

Above I mentioned some of the qualities that make a good tour guide, but there of course is a lot of training required as well. It was evident that Peru had excellent training programs for their guides. They were professional, had incredible customer service skills, were highly trained on the environment, history and culture of the area, most were fluent in several languages, health & safety standards were at a high level, and they were trained in how to project their voice and share information in an engaging way. All of these skills take a lot of time and practice and even people that are naturally good at guiding still require proper training.

So to some all of this up, I’ve narrowed it down to 4 key elements to what makes a good tour guide:
  • Passion – You need to be passionate about what you are sharing with visitors
  • Become an Engaging Storyteller
  • Ability to Adapt
  • Training and Skill Development

If you or people in your community are interested in becoming a Tour Guide contact CES for information on how to get started.

T: 1-877-444-5550

Thursday, October 13, 2016

Free Webinar on Digital Storytelling & Cultural Preservation

Canadian Ecotourism Services (CES) is offering a Free Webinar on Digital Storytelling & Cultural Preservation! This Webinar is for Cultural Coordinators, Tourism Entrepreneurs, Community Leaders, Economic Development Officers and anyone interested in digital storytelling projects.

What you will learn:

·      Discover how you can preserve your culture for future generations through digital storytelling!
·      How to get Youth, Elders and everyone in between involved!
·      How to build interesting content and create your App/Website!
·      Continue to add new stories and content for generations to come!

When: October 26th at 12:00 pm EST

Where: At the comfort of your desk! – Details will be sent upon registration

To register please contact CES at 1-877-444-5550

Travel Trends for 2017

The travel industry is always shifting and changing based on current worldwide trends, the emergence of new markets, and different niche groups. As a business or someone that is involved in the tourism industry, it’s important to keep up with these new trends. Here is some insight with some of the growing trends and emerging niche markets for 2017.

Growing Market of Wellness-Minded Travellers

One of the newest trends to hit the travel industry is the growth of wellness travel.  This includes more than marketing just resorts and retreats, it involves promoting your destination to target the growing market of wellness-minded travellers.

Destination expert Roger Brooks, president of Peoria, AZ-based Roger Brooks International, says “health and wellness is now one of the top four brands that destinations are pursuing.”

Costa Rica Tourism is gearing up to focus its 2017 PR campaign to promote the “Pura Vida” Lifestyle which is guided by the core values of community, health and wellness.

Responsible Travel is on the Rise

After reviewing an article posted by, one of the growing demands is in Responsible Travel – which is tourism that maximizes the benefits to local communities, minimizes negative social or environmental impacts, and helps people conserve fragile cultures and habitats or species.

Research studies continue to show that travellers prefer companies that instil eco-friendly practices in their operations. Travellers have a higher level of environmental and cultural awareness, meaning that they are more demanding and able to influence tourism providers to change their practices.  

Nature-Based Tourism Growth

I’ve noticed this new trend first hand by exploring Vancouver Island. There is a lot more younger people, a.k.a. Millenials, out in nature, hiking, and exploring some off the beaten track nature-based activities. I was in Port Renfrew, the other day, a community on Vancouver Island’s west coast with a population of only 120 people, and their local tourism industry grew this year by 700%! That is an incredible growth in tourist numbers and shows that people are searching for opportunities to get them up close and personal with nature.

Nature-based tourism accounts for about 20% of the total for international travel and continues to grow according to the UNWTO.

The Real Local Experience

Living like a Local has also become a growing trend. People are searching for more authentic, “real” experiences that allow them to connect with people and places. 

This trend fits perfectly with CES’s Authentic Indigenous Moments (AIM) Project – which is an indigenous platform that focuses on creating authentic community experiences between visitors and local guides.

A Growth in Niche Markets

The tourism industry is experiencing more segmented markets and new groups of consumers. The following are some of the top growing niche markets that relate to responsible travel:
·      Adventure Tourism
·      Agritourism
·      Culinary or Gastronomic Tourism
·      Orange Tourism – Focuses on Cultural, Economic and Social Development
·      Sharing Economy – peer-to-peer market
·      Wellness Travel

If you are interested in enhancing your current tourism project or turning your tourism idea into reality, contact for details on how to get started!

The Case for Responsible Travel: Trends and Statistics -