Monday, January 14, 2019

Jennifer Fröhling & Dennis ShortyThe very definition of Indigenous Cultural Entrepreneurs

I recently spoke at the YFNCT Conference – Advancing Indigenous Tourism 2018 this past December, and had the wonderful opportunity to meet Jenny & Dennis (affectionately referred to as ‘Jennis’ because they are always together building their craft and sharing with others).  

Dennis – a multifaceted artist - performed with Jenny, singing beautiful traditional songs that truly warmed our hearts, especially when we were enlightened by their meaning.  What struck me was their ability to share and open their life experiences unselfishly for the betterment of others.  Not only do they perform on stage, but they operate a homestay where visitors can experience firsthand their traditional ways and values.  

Guests leave inspired, educated and spiritually rejuvenated.  Guided by Jenny and animated by Dennis, there lives’ work as artists has become a continuous positive tool for healing for Dennis as a residential school survivor.  His songs share his feelings, and his art and stories have revived his cultural knowledge and spirit which now allow for a transfer of knowledge to the next generation.  

Photo credit: CBC News
Their authentic efforts for preserving and celebrating indigenous culture show the true spirit and opportunity for healing and reconciliation with tourists and visitors alike. 

I am planning to be in the Yukon once again this coming year, but not without having a stay with Jenny & Dennis, simply because they are beautiful human beings who inspire me to keep looking for more ways to support and promote Indigenous Cultural Entrepreneurs across our great indigenous landscape. 

If you would like to learn more about visiting cultural entrepreneurs in the Yukon contact Caili at YFNCT

Or drop me a note at if you want to join me in a best practices trip to the Yukon to see cultural entrepreneurs making a real difference.

The Power of ‘Breaking Bread’

Sharing a meal is a simple yet powerful way to find common ground and begin to get to know someone new. Food is one of our most basic needs, and as such it can bring us together to celebrate our mutual necessities for life – but it can also be an opportunity to share some of what makes our cultures unique.

Here in Winnipeg every summer we celebrate our multiculturalism through the expression of dress, performances, and yes – food. Folklorama is the world’s largest multicultural festival, and each year upwards of 400,000 people attend more than 40 ‘pavilions’ representing distinct cultural groups in our city. 

Around the world culinary tourism continues to grow, and Canada’s Indigenous people are in a perfect position to engage tourists this way. Some of my most memorable experiences working with our clients have been based around food. Wild blueberries with flaked whitefish inside a teepee in Waskaganish; being invited to a lunch of freshly caught walleye; and stuffing myself with the best bannock I’ve ever had, courtesy of Anna in Ouje-Bougamou!

Some care has to be given to serving wild game, but fish, berries, wild rice, and a wide variety of other dishes can be offered to tourists in your community. And don’t stop there – a big part of culinary tourism is the inclusion of cooking classes. Offer a class on bannock making, preparing and cooking fish, or gathering wild berries, mushrooms, and other forest edibles.  
Culinary tourism can form part of the foundation of your community’s tourism plan, and is an easy ‘add on’ to other activities already being offered.

To talk more about incorporating culinary tourism in your community, contact Jason at 1-877-444-5550, or by email at

Friday, January 11, 2019

Cultural Entrepreneurs – The Heart of the Indigenous Tourism Industry

As we enter into 2019, I can’t help but reflect on the year that has just passed; its successes, its challenges and things that I am particularly proud of. This past summer and fall, CES had the honour of collaborating with one of our most valued clients, Indigenous Tourism Ontario (ITO), in conducting a series of workshops across Ontario. This was a particularly impactful experience for me, as I had the opportunity to meet some truly inspiring people.

We joined Steven Antoine, a renowned Ojibwe tour guide from Manitoulin Island, in delivering the workshops. Over a 2-week period in October, we travelled from east to west, inviting Indigenous community members, Indigenous tourism businesses and tourism partners to share their opinions about the Indigenous tourism industry in Ontario and to provide information about the programs that ITO offers. 

Steve is what we call a ‘Cultural Entrepreneur’. You may have heard this term before or you may be wondering what it means. A Cultural Entrepreneur is someone who shares their knowledge and carries a cultural legacy while teaching others about Indigenous traditions, beliefs and ways of life.

Photo credit: Yukon First Nations Culture & Tourism
Over the course of our road trip across Ontario, I learned so much from Steve; the stories, the legends and the experiences that he shared taught me more about Indigenous culture than my years at school. I am honoured that he was willing to share this cultural knowledge with me and I know that it has changed my personal outlook.

For this reason, I believe so strongly in the power of Indigenous tourism. Now, more than ever, is the time that our world needs this traditional Indigenous knowledge, for reconciliation, for the future of our Earth and for many other reasons. Indigenous tourism is a medium for sharing and understanding these ideas. 

The ITO Research Study will be completed early this year and the findings will be used to help the provincial organization move forward in supporting Indigenous Cultural Entrepreneurs across Ontario.

Steve Antoine is a tour guide at Wikwemikong Tourism on Manitoulin Island, for more information: 

Thursday, October 25, 2018

A Visit to Mistissini

I touched down at the Chibougamau-Chapais airport in the morning, where instantly the cold and rainy weather reminded me I am now in the kingdom of the black spruce. This vast virgin territory in North Central Quebec possesses unsuspected natural and human wealth. Bordering the taiga and tundra on the north, it is full of immense lakes, rushing rivers of crystalline waters and never-ending forests.

I drove up highway 167 N to a community called Mistissini. Mistissini is the largest Cree community of the James Bay Cree of Quebec, Canada. The Cree Nation of Mistissini is situated at the south-east end of Mistassini Lake - the largest freshwater lake in Quebec - and is also in the centre of the largest wildlife reserve in the province. 

The Cree have lived in the region for thousands of years, and their lifestyle is based on hunting, fishing and trapping. The Crees of Mistissini have been long-establish in the Mistassini Lake area, surrounded by the forests, lakes and streams of the region.  ‘Mistissini’, Cree for ‘big rock’, was formerly referred to as Mistassini or Baie du Poste. The Mistissini Crees cherish their rich cultural heritage, vital present and vibrant future.

Driving through the Mistissini main roads, I could sense the effort that has been put into the creative architecture and innovative design of new building construction. Their newly designed structures are known to use sustainably locally sourced building materials. They are looking at becoming a more eco-friendly destination, and combining innovation and tradition into their their construction is a key element to infrastructure development.

I had the opportunity to meet with Mistissini community members and hear them talk about their land and culture, hopes and aspirations for their community. I met with people who spoke to me openly about their Cree cultures, their challenges and difficulties on a daily basis as urbanization and modernization is settling among them. But I learned that even though the town is growing with modern amenities and services, they are still grounded in their traditions. They have a high respect for Elders and they believe in empowering and investing in Youth. As one Mistissini community leader described it: ‘Our Elders hold the wisdom of past generations, our Youth are the key to the future. Both groups are essential to a strong, healthy community.’ A sense of sustainability is embedded in their vision and deepest values.

Respect for culture, protection of the environment, support for entrepreneurship and improvement of the living conditions of the community are pillars for the development of the community and the development of Mistissini as a tourist destination. Mistissini has the potential to offer distinctive and comprehensive experiences by integrating the values of sustainable development, sharing of traditions, and community integration. 

Up north highway 167, I found a kind, passionate and strong community.   Thank you for hosting CES on starting your exciting cultural camp project.  


A Legacy Launched for Cultural Entrepreneurs

‘In order for us to preserve our culture and empower our community socially and economically we need to utilize tourism as a vehicle and use AIM Authentic Indigenous Momentsto drive us into the future’ says Titus Shecapio – Economic Development Manager for the Cree Nation of Mistissini, QC.  

Canadian Ecotourism Services (CES) is proud to officially launch its AIM Authentic Indigenous Moments™ platform. This platform allows cultural entrepreneurs to supply their services and experiences directly to tourists, while preserving and sharing their culture with experiential activities ranging anywhere from an hour to a full day.  

CES’ founder - Clinton Belcher - developed AIM Authentic Indigenous Momentsas a legacy project to empower local cultural entrepreneurs to do what they love.  Throughout his travels he recognized the challenges faced by cultural preservers to effectively share their knowledge with tourists.  Often their ideas or moments had to be translated into an extensive business plan, and moreover, they were expected to manage the business side of the activity making it almost impossible to get their idea of the ground.

Clinton says the industry needs to recognize that without cultural entrepreneurs there will be no Indigenous tourism, and the only way to build Indigenous tourism is to use grassroots tourism solutions and empower the people who are keepers of knowledge and culture.  

With AIM Authentic Indigenous Moments™ they join a community serviced by a platform that takes care of their accounting, branding, marketing, and booking service. All the entrepreneur has to do is confirm their booking and go out and do what they love - without a full-time commitment or unrealistic start-up costs.

Clinton gives all the credit to champions like Titus Shecapio and Conrad Mianscum of the Cree Nation of Mistissini who have purchased the AIM program for their tourism department, which includes developing an effective business model and training. 

Mistissini’s AIM Authentic Indigenous Momentsproject will launch in early 2019.

Wednesday, October 24, 2018

Policies + Practices + Procedures = $$$!

Policies, practices, procedures – all terms you’ve likely heard, and probably things you know you should have for your business. But do you know the difference between them – and more importantly, do you know how they can save AND make you money?
Here is how we define these terms:
  • Policy – an overarching principle, goal, or objective.
  • Practice – a task or action that supports the Policy.
  • Procedure – step-by-step instructions for these specific tasks and actions.

 So for example:
  • Policy – the safety of our guests and staff are of paramount importance on our snowmobile tours.
  • Practice – all of our equipment is checked regularly to ensure it is in proper working order.
  • Procedure – prior to departing with guests, check all engine fluid levels; inspect skis and track for damage; ensure safety/repair kit is fully stocked and stored.

So, how does this earn you money and save you money?  Firstly, clearly defined and implemented policies, practices, and procedures will ultimately provide better and more enjoyable experience for your guests. Happy guests spend more money, stay longer, will come back again, and will tell their friends. All of this is great for your profitability!
Secondly, with clear direction, guidance, and support, your staff will perform better and stick around longer. What happens when you have high-performing, experienced staff? See the first example.
Lastly, we operate in industries that are more prone to injuries and accidents than many others. Staff injuries can result in increased Workers Compensation Board premiums, fines, and litigation. Guest injuries can lead to devastating lawsuits and an equally damaging loss of business.
Creating workplace policy, HR, and safety manuals may not be the most exciting task on your to-do list; but it can pay significant dividends to your business over time. See if you can get started on your own, search for templates online, or consider hiring a company that can create comprehensive and customized manuals for your business.

Preserving & Sharing Our Pristine Landscapes Through Ecotourism

CES recently received a phone call from a man in Poplar River First Nation inquiring about our services. He is an entrepreneur who is looking to start up his own ecotourism business based out of his remote community, here in Manitoba. He hopes to take visitors out by canoe or boat for a 6-day tour on the river, while camping along the way.

Poplar River is an Ojibway community with an on-reserve population of 1500 people. There is no permanent road-access to Poplar River. Although it may appear that certain challenges would make it difficult to establish a sustainable business based around bringing visitors into the community, there are still many individuals whose passion and desire to share their culture and teachings on the land is stronger than the obstacles, such as our friend from Poplar River.

The natural environment surrounding the community of Poplar River can be described in no better way than pristine. The land and water are unpolluted and there is no industrial activity happening in the general region. This area is covered by swaths of Boreal forest, countless lakes, rivers and bogs, where moose, bear, beaver and woodland caribou go undisturbed. Having spent a significant amount of time in this beautiful environment, I personally know how truly special it is. There are not many places left like this one.

Hence the reason and desire that locals have to share its beauty with visitors. I am a firm believer in the power of experiencing wilderness first-hand; there is something indescribable about spending time in nature and its ability to teach us about ourselves and our relationship to the world.

The value of nature (and its intricate link to Indigenous culture) was formally recognized this past summer with Canada’s first mixed UNESCO World Heritage Site designation. Pimachiowin Aki, or “the land that gives life” is a territory encompassing 29,000 square kilometres of untouched Boreal forest on both sides of the Manitoba/Ontario boarder. Acquiring World Heritage Status was an incredible accomplishment, a process which spanned 17 years and has been a collaboration between 4 First Nation communities.

In the past, CES has had the pleasure of working with the Pimachiowin Aki Corporation in creating a Go Forward Strategy to identify objectives and opportunities for pursuing land-based cultural tourism and ecotourism within Pimachiowin Aki. We are excited to see how the UNESCO designation will help bring awareness to the region and help cultural entrepreneurs develop their ecotourism-based businesses.

Poplar River First Nation falls within Pimachiowin Aki and the community has been a key proponent in pursuing the UNESCO designation. As a company, we at CES obtain inspiration from our clients; individuals who are pursuing their passions for sharing their culture, preserving their land and bringing meaningful benefits to their communities. We wish our friend from Poplar River all the success in his ecotourism venture.

To learn more about Poplar River First Nation, visit their website:

An article and video about Sophia and Ray Rabliauskas from Poplar River who helped establish the UNESCO World Heritage Status for Pimachiowin Aki: