Monday, January 14, 2019

Jennifer Fröhling & Dennis ShortyThe very definition of Indigenous Cultural Entrepreneurs

I recently spoke at the YFNCT Conference – Advancing Indigenous Tourism 2018 this past December, and had the wonderful opportunity to meet Jenny & Dennis (affectionately referred to as ‘Jennis’ because they are always together building their craft and sharing with others).  

Dennis – a multifaceted artist - performed with Jenny, singing beautiful traditional songs that truly warmed our hearts, especially when we were enlightened by their meaning.  What struck me was their ability to share and open their life experiences unselfishly for the betterment of others.  Not only do they perform on stage, but they operate a homestay where visitors can experience firsthand their traditional ways and values.  

Guests leave inspired, educated and spiritually rejuvenated.  Guided by Jenny and animated by Dennis, there lives’ work as artists has become a continuous positive tool for healing for Dennis as a residential school survivor.  His songs share his feelings, and his art and stories have revived his cultural knowledge and spirit which now allow for a transfer of knowledge to the next generation.  

Photo credit: CBC News
Their authentic efforts for preserving and celebrating indigenous culture show the true spirit and opportunity for healing and reconciliation with tourists and visitors alike. 

I am planning to be in the Yukon once again this coming year, but not without having a stay with Jenny & Dennis, simply because they are beautiful human beings who inspire me to keep looking for more ways to support and promote Indigenous Cultural Entrepreneurs across our great indigenous landscape. 

If you would like to learn more about visiting cultural entrepreneurs in the Yukon contact Caili at YFNCT info@yfnct.ca.

Or drop me a note at clinton@cesclients.com if you want to join me in a best practices trip to the Yukon to see cultural entrepreneurs making a real difference.

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