If tourism development is part of your community’s agenda
one of the best investments you can make is hiring a qualified Community Tourism
Officer.
Spearheading tourism initiatives often becomes a shared
responsibility in communities. It becomes part of the duties of your Economic
Development Officer, part of the duties of your Community Services Department,
and of your Recreation Department, and your Planning Services Department, and
perhaps others.
A collaborative approach will always yield greater results
than an independent one, but ultimately there needs to be one person to
coordinate the tourism development initiatives, liaise with the Departments and
their staff, and assume accountability for bringing ideas to reality.
Hiring a dedicated Community Tourism Officer allows this to
happen, and can facilitate tangible progress for your local tourism industry.
Don’t view this position as an extra cost to your community – view it as a
worthwhile investment in your community’s future!
For more information about the role of a Community Tourism
Officer and to learn about Community Tourism Officer training and coaching
offered through CES, please call Jason at 1-877-444-5550 or email me at jason@cesclients.com.
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