Tuesday, June 26, 2012

Driving Tourism Forward

If tourism development is part of your community’s agenda one of the best investments you can make is hiring a qualified Community Tourism Officer.

Spearheading tourism initiatives often becomes a shared responsibility in communities. It becomes part of the duties of your Economic Development Officer, part of the duties of your Community Services Department, and of your Recreation Department, and your Planning Services Department, and perhaps others.

A collaborative approach will always yield greater results than an independent one, but ultimately there needs to be one person to coordinate the tourism development initiatives, liaise with the Departments and their staff, and assume accountability for bringing ideas to reality.

Hiring a dedicated Community Tourism Officer allows this to happen, and can facilitate tangible progress for your local tourism industry. Don’t view this position as an extra cost to your community – view it as a worthwhile investment in your community’s future!

For more information about the role of a Community Tourism Officer and to learn about Community Tourism Officer training and coaching offered through CES, please call Jason at 1-877-444-5550 or email me at jason@cesclients.com.

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