Friday, April 20, 2012

Innovative Ideas for Indigenous Tourism Development

I came across an interesting video on YouTube about how Chief Almir, head of a Surui tribe in the Amazon, uses Google Earth and mobile technology to record stories of their Elders to assist with cultural and environmental preservation. Chief Almir’s innovative idea to track and record illegal logging in his region using Google Earth created a positive impact for the community’s economy by resulting in a reforestation project. Chief Almir was recognized as one of the 100 most creative people in business in 2011 by Fast Company.
Chief Almir, tribal leader of the Surui people of the Brazilian Amazon | Photograph by Ivan Kashinsky

Chief Almir is a great example of a leader thinking outside the box and using an innovative idea to spearhead sustainable community initiatives. Even though his project wasn’t directly related to tourism, the same creative process can be applied to sustainable indigenous tourism development.

CES has worked with over 50 indigenous communities across Canada and abroad. At CES, we enjoy working with our clients throughout the creative process to find innovative ways to develop unique tourism experiences. We use a collaborative process with our clients to create products and services that are creative, customized to fit our client’s needs and set them apart from the competition. We incorporate innovative coaching and planning methodologies that use technology to enhance projects and take them to a whole new level.

Here are some of the exciting initiatives we were a part of:
  • Developing an Elder’s storytelling trail experience;
  • Creating adaptable thematic routes that connect nine indigenous communities;
  • Inventing community engagement tools for industry and communities using mobile technology;
  • Using storytelling as the focus to design Bold Brand marketing initiatives;
  • Embracing technology to create an enhanced learning experience for our training & coaching programs.
Whether you are in the idea stage or looking to expand and enhance your community’s or business’s tourism products and services, we would love to share some of our experiences and methodologies with you. Who knows, maybe you’ll be one of the next 100 most creative people in business for 2012.

Contact us at or at 1-877-444-5550.

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