The
New Year is always a time for reflection… the CES team wanted to take this as
opportunity to thank all of our wonderful clients and partners for making 2017
such a great year. We’ve been involved with a variety of different projects
across Canada that focus on Indigenous Tourism Development, Community
Development, and cultural preservation.
This
particular year was a milestone for CES since we’ve just celebrated our 20th
Year in operation. Here is a message
from our CEO, Clinton Belcher sharing the evolution and growth of CES. “I
think that we are going to have an impact on a wider reach and I think that it
will be National and or International, and that’s by using our methodologies
and our system and certainly the word of mouth. I believe we will set a bar for
other consultants and firms to work towards for helping indigenous communities
prosper.
After 20 years, I really recognize how important our work is. I love
coaching and I love advising and being in a mentorship role – I’m really enjoying
giving back that way. I feel like it’s philanthropy in a sense, we help
communities with incentives to get started, but it’s developing a relationship
to help reach goals – I don’t even see it as work. It’s just what I
should be doing.
Every
person that comes into my life provides me with a value. I feel that I want to
do more and return something to them because of what they have provided me
with.” – Clinton Belcher, CEO of CES
We’re excited to showcase
all the wonderful projects that we were a part of, this past year. The projects
range from Tourism Planning, Product Development, Authentic Indigenous Moments,
Coaching & Training Programs, Website Development, Photography &
Videography, Architectural Services, Marketing & Branding, Feasibility
Studies and Business Plans, and Stakeholder Consultations:
The
development of the first community indigenous tourism web platform that embowers
Cultural Entrepreneurs to share unique moments with visitors. We also
simultaneously developed their new tourism website found at http://mymistissini.com. This
project included coaching and training programs, product development, and professional
photography.
Feasibility Study for
Wiwkwedong Marina & Boat Launch - Chippewas of Kettle & Stony Point
First Nation, Ontario
Developed
a Feasibility Study for a Marina and Boat Launch that included architectural
renderings, operational planning, marketing strategies, and product development.
Community Tourism Plan –
Sagamok Anishnawbek First Nation, Ontario
Development
of a 5 Year Tourism Strategy that focused on putting the community first,
inspiring entrepreneurship and new business creation, and focusing on
responsible tourism development. This project included stakeholder
consultations and a community tourism workshop.
Operational Marketing Plan -
Ritchie Falls Resort, Ontario
Developed
an Operational Marketing Plan which included creating a new brand for the
business and shifting from consumptive tourism to more ecotourism products and
offerings. A new logo, brand, marketing strategy, and look and feel for the
business was created as a result.
Website Development -
Ritchie Falls Resort, Ontario
A
new website for the Ritchie Falls Resort was developed to align with the
business’s new brand and product offerings.
Business Plan for Overnight
Accommodations – Wahnapitae First Nation, Ontario
The
development of a Feasibility Study and subsequent Business Plan was developed
for overnight accommodations. This project included architectural renderings
& design, an Environmental Assessment & Geotechnical Report, community
stakeholder consultations, marketing and branding solutions, as well as
financial planning.
Marketing Plan for the
Renovations and Rebrand of Rocky’s Restaurant – Wahnapitae First Nation,
Ontario
The
development of a marketing strategy and rebrand for Rocky’s Restaurant that was
aligned with the new Hotel in the community. This project included
architectural renderings, design, and branding concepts for the newly renovated
restaurant.
Website Development – Spirit
Island Adventures, Ontario
The
creation of a new website for Spirit Island Adventures, a luxury teepee
glamping business.
Community Website
Development / Photography & Videography – Chesterfield Inlet, Nunavut
Developed
a new community website for the Hamlet of Chesterfield Inlet which included
professional photography, branding, and interactive web-based technology.
This
project also included the development of a high definition community video that
portrayed a glimpse of what life in Chesterfield Inlet is all about.
Website Development and
Marketing & Branding – Indigenous Tourism Ontario
The development of a new website and bold brand for ITO to transition
from Aboriginal Tourism Ontario to Indigenous Tourism Ontario. This project
included updating their logo, website, social media sites, and setting clear
goals and budgets for internal and external marketing strategies.
Cultural Authenticity
Program – Indigenous Tourism Ontario
The
development of a program that pays recognition to businesses offering
culturally authentic experiences, and acknowledges them for contributing to
their Indigenous heritage in Ontario. This program included capacity building,
an awareness campaign, and brand development.
Authentic Indigenous Moments
(AIM) Program – Indigenous Tourism Ontario
The creation of the first provincially dedicated grassroots Indigenous
tourism initiative that connects “authentic cultural entrepreneurs” directly
with visitors through an interactive web platform. This project included an
awareness campaign, website development, capacity building, and assistance with
development 50 experiences.
Operational Business Plan
& Training Program – Mudge’s Fishing Camp, Ontario
The
development of a 5 Year Operational Business Plan for the newly purchased
Mudge’s Fishing Camp for Seine River First Nation. The fishing camp is set to
be launch for the 2018 main fishing season.
CES
also assisted with facilitation of a staff training program for the Fishing
Camp.
Business Plan for Chiefswood Cultural Heritage Park – Six Nations Tourism, Ontario
The
development of a Business Plan for the Revitalization of Chiefswood Park in Six
Nations Territory. This project included the creation of new products and
service offerings for both visitors and community members, as well as a bold
marketing and branding strategy.
Tourism Officer Training
Program – Cree Nation of Mistissini, Quebec
Delivered
a one year coaching and training program for the Tourism Officer in Mistissini.
The program included both onsite and offsite training in a variety of different
disciplines in the tourism industry including Marketing & Branding, Product
Development, Project Management, Financial Management, Tourism Entrepreneur
Business Coaching, Workshop / Presentation development & facilitation, and
general tourism business operations.
Digital Storytelling Project
– Huu-ay-aht First Nations, BC
Facilitated
a training program with the Communications staff in Huu-ay-aht First Nations on
the development of a digital storytelling project for their community that focused
on cultural preservation and involving the community to share and celebrate
stories of the past, present, and future. This project also included a community
workshop on digital storytelling.
Community Stakeholder
Consultations – City of Campbell River, BC
CES
was sub-contracted by Cohlmeyer Architecture to facilitate the community
stakeholder consultations for the community’s waterfront development project.
The stakeholder consultations had the brand of “Refresh & Inspire” with the
goal of providing a space for community members to share their ideas, concepts
and proposals for the Waterfront Task Force that focused on how it benefits the
community’s social, cultural, environmental, and economic wellbeing.
Tourism Planning, Stories of our Elders Interpretive Trail, and Arts & Crafts eBoutique – Cree Nation of Nemaska, Quebec
CES updated Nemaska's 2011 Tourism Plan to best reflect changes in the global market, tourism trends, and to best position themselves within the surrounding communities in Eeyou Istchee region in Northern Quebec. We also mapped out their Marketing Plan to allow the community to stand-out from the crowds and establish its own exclusive brand identity.
The Stories of our Elders project is the first of its kind - an Elders Trail in the community will capture the memories and knowledge of the communities wisest members and transcribe some of these moments on signs and plaques along a walking trail. And finally, the Arts & Crafts eBoutique was developed to sell the community's arts and crafts on an engaging website. A Social Enterprise platform was created to support programs for Youth and encouraging local artists to continue their craft.
How to Connect with Us:
As you can see it's been a incredible year! For more info on some of our past projects and to find out more about our services contact info@cesclients.com or visit us at www.cesclients.com.
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