We do a lot
of planning here at CES; mostly for our clients in the form of business plans,
and community and regional strategies.
As we’re
getting ready to begin working with another community on a cohesive community
tourism plan I wanted to take a minute to express how powerful this type of
plan can be.
In a
community with a multitude of committees, departments, and special interest
groups – lead by a Council or Committee that is made up of individuals who
themselves may have different visions and priorities – it becomes increasingly
valuable to have a unified tourism plan.
Your plan
needs to listen to all voices, and address every element of your community that
will create a sustainable platform for your local tourism industry. Without
this comprehensive approach your community runs the risk of incongruent
initiatives, contradictory development, and wasted time and money in the
process.
Create a
Tourism Committee made up of representatives from your Tourism Department,
Recreation Department, Culture & Heritage Department, School Board,
Economic Development Department, Youth Department, Council, etc. Make them the custodians of your plan; this
way, if there is a change in local politics the plan can remain in effect,
securely in the hands of the Tourism Committee.
CES’s Pando Terra™
Tourism Master Plan process addresses 7 critical elements of community
sustainability, and promotes a cooperative platform for tourism development.
And unlike traditional 3 to 5 year plans, Pando Terra™ is designed to be a
fluid planning tool, adapting to changing realities and maintaining its
functionality years into the future.
If you’d
like to learn more about our approach to planning, send me an email at jason@cesclients.com, or call me toll
free at 1-877-444-5550.
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