Written by Amanda Huculak, Project Manager with CES
I just recently returned from a FAM Trip to Eastern India to
learn more about the local tourism industry and get a feel for what the
destination has to offer. FAM Trips or “familiarization” tours are experiences
designed for Travel Agents and Tour Operators to have an opportunity to experience a variety of tour
products, accommodations and to have a chance to personally meet with the
owners and staff at each place they visit. It is also a great opportunity for
local tourism businesses to showcase their products in order to attract new
business on the international scale.
The event I attended was called Destination East and the
program included a 2 day Symposium in Kolkata where we had one-on-one meetings
between ‘Buyers’ and ‘Sellers’ and presentations on what Eastern India has to
offer as a region. After the Symposium, the international delegates split into
smaller groups to experience tourism products offered throughout the region.
This included visiting a variety of accommodations, participating in tour
activities, and having a chance to meet the owners and local operators at
networking dinners and receptions.
As a Tour Operator/Agent you learn so much about the region
and are able to sell the experiences better to your clients since you have
personally been there and experienced it yourself.
As an individual business, these opportunities create great
exposure and are essential for growing your business and creating more
awareness for your tourism products and services.
Where to start?
- Contact your regional Destination Marketing Organization to find out if they are planning any FAM Tours.
- Offer individual FAM Tours to Travel Agents and International Tour Operators that you already have established relationships with.
- Contact funders to find out if they offer incentive programs and support for FAM Tours.
- Work with your community, local businesses, and regional DMO’s to find out if you can work together to create a regional FAM Tour or Symposium to bring more international awareness.
If you are interested in learning more about FAM Tours and
their benefits to you, contact CES for a free consultation at info@cesclients.com or at 1-877-444-5550.
